Max Launches Summer Collection 2016 at Inorbit Mall in Hyderabad

Bright colours are the essence of an Indian summer and add a fashionable twist to our style while being so comfortable for the season.

Press Release, Hyderabad: India’s leading value fashion brand, MAX launched its Summer 2016 collection at an exclusive member only preview. The fashion show was hosted by renowned RJ Chaithu at our venue partner Inorbit Mall with much flair.

Speaking at the launch, Vivek Sharma – (General Manager, AP & TS) said, “Max is the only brand that offers real value fashion to Indian families. Bright colours are the essence of an Indian summer and add a fashionable twist to our style while being so comfortable for the season. Designs like chikankari stand out in white and yellow and Max has a lot of fresh designs of it!”

This season, Max encourages you to ‘LIVE FOR TODAY’ and brings to you an amazing range of looks so distinct yet fused to make a beautiful fashion story. The sun-soaked collection captures the trend of rich foliage and cascading ruffles to create an electrifying mix of colour and print.

The collection features leafy prints, flowy silhouettes to soft cool fabric to soothe your skin. A transformation from greys and blues to whitened pastel tones of pink, yellow and mint, Max brings a breath of chill with their unabashedly glamorous and playful summer collection.

Brief note about the collection

Women’s Wear

This summer, what’s old is new. Just in time for warmer weather, retro boho trends are getting revamped and brought into the modern day through free flow silhouettes with attention to detail. Also spruce up your summer wardrobe with this range of fruity chalky tones, where pops of yellow & soft pinks are the perfect antidote for the hot weather. Taking inspiration from the exotic Cuban flora, a burst of whimsical flowers and ancient indigo dyes and techniques, womenswear has a little of everything for everybody this season.

Men’s Wear

With the temperature at its peak, shorts have become one’s wardrobe essential. So glam up and beat the heat with a pair of cute floral printed shorts or cute pompom shorts from the max summer collection. Tropical and nautical inspired printed shorts awaits the men to make them look as versatile as ever. Summer reminds us of vacations and trips. As people say adieu to the winter and their oversized woollen clothes, Max Fashion has introduced their range of vacation Tees with photographic prints of all the destinations you love.

So pack your bags and explore the far away islands this summer. This season Max brings an array of neat and chic office style with small collar shirts for the workaholics. To revolutionize the boring formal look, Max’s summer collection has cool colours amid sleek cuts for formal outfits to be work smart and stand apart from the crowd.

Indian Wear

Our summer collection is an amalgamation of various techniques and prints inspired from different parts of the world. From Japanese resist dyeing technique to age old ikat designs, this season is a seamless blend of asymmetric silhouettes, stylized prints and the essence of traditional indigo hues with playful accents. An embroidered “chikankari kurta” in fun summery colours is one to crave for this season. One can pair them with dhoti pants or flare bottoms to give that air of elegance.

Kids Wear

This season’s collection is full of happy cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels, indigos and fuchsia. Trends inspired from the tales of the ocean, pearls and incandescent sequins, tropical, fruity and bandana prints adorn the range. The tropical trend has a new take with green leaf camo prints and denim blues. So this season bring a little imagination and freshness into your child’s wardrobe with Max’s summer collection.

As for boys, look out for The Jungle Book inspired tees which is a special release along with the most anticipated movie of the year. Apart from this, dip dyed tees, all over prints and colour blocking is what our summer collection talks about. The inspiration for the collection comes from surfing, street skating, varsity and cityscape.

Tobacco retailers demand review of ‘85% graphic health warnings’ on products

Retailers of paan, bidi, cigarette and other tobacco products came out on streets in Hyderabad today protesting against a new rule to implement 85% graphic health warnings on tobacco products in India.

The new rule, which requires 85% graphic health warnings to be carried on tobacco products, is seen by micro retailers of tobacco products as ‘livelihood threatening’.

Micro retailer were protesting under the aegis of Pan Shops Owners Association of India (PSOA), which presents the collective voice of the interests of more than 1.5 lakhs traders, retailers and panwallas, selling tobacco products across Andhra Pradesh and Telangana.

“Retailers are protesting against an uncertain and a livelihood threatening policy environment towards tobacco products and insistence to roll out 85% graphic health warnings in India,” read a statement from PSOA of India.

Retailers said they were unhappy in being made the face and vehicle to deliver the horrific messages through products, which are the core of their bread and butter.

Speaking on the occasion, PSOA of India president Rangaraj Shankar Rao asked why does the Government of India want them to be surrounded by horrifying pictures.

“These horrifying pictures will have huge negative impact on our psyche and can possibly disturb our peace of mind and drive us to become mentally imbalance. We totally disagree and deny to deliver such message. Please do not drive poor retailer to become mentally imbalance and criminals”, he said.

“If USA, which is considered the epitome of health and democratic rights in the world have found graphic health warnings unconstitutional, then what argument does India have to push large, shocking warnings of 85% on tobacco packs? In a country with huge socio economic role of tobacco, large pictorial warnings is uncalled for especially when the rules have been framed in undemocratic manner”, Rao added.

PSOA of Telangana president Satish Naik tendered a request for the recall of the “undemocratic rule” of 85% warnings.

These rules were framed without following a consultative process and these are inconsistent with the principles of legislation making. They were totally driven by the anti-tobacco lobby,” he said.

“Non-Government members of the Expert Committee which formulated these rules were all NGO’s and anti-tobacco activists, making the decision one-sided and biased.

“There are 45.7 million people dependent on the tobacco industry in India, including farmers, labour, workers and trade and no organization or individual representing their interest was consulted or heard when the rules were framed in 2014. There is more to this than what is visible, which needs to be uncovered.”

A cup of ‘Chai’ to set mood, and get going in Hyderabad

People get tired with mundane work, therefore need ways to relax. A prominent way to relax in Hyderabad is ‘Chai’, which cost anything between Rs.5 to Rs.10 at any local hotels. It sets your mood to get going in hectic city life.

Chai or tea is a traditional Indian drink served multiple times a day at homes. It has been in use for centuries, not just to relax but also as a medicine to cure tropical ailments.

Exploring tea and its varieties become more interesting after a ‘chaiwala’ became Prime Minister in India.

You go to any city in India, you will get tea.

Hyderabadi ‘Chai’

In Hyderabad, chai takes a special place in local culture. Be around Mecca Masjid near Charminar to see people starting chai consumption at the crack of dawn following early morning prayer.

Being a cosmopolitan city, Hyderabad feeds millions by offering employment and business opportunities. Here people start their daily works after a cup of hot tea, either before breakfast or after it.

It is no exaggeration to say that no business deal in Hyderabad is finalized without having chai.

Ask natural debater Sriram Karri, who is often spotted in Lamakaan discussing various issues, how important chai is in arguing in favor of or against hotly debated matters.

Also, guests are served with tea at homes. Even a diabetic guest gets sugar-free chai. Tea has become a part and parcel of life in Hyderabad.

A friend of this author residing in Hyderabad rightly says, “When a sip of hot chai touches epiglottis, its hotness activates the brain to think, and think deeper.”

Varieties of tea are available in Hyderabad. Popular varieties are: Irani Chai, Andhra Tea, Black Tea (Decoction), and Green Tea. Among these varieties, Irani chai is served widely across the city of erstwhile Nawabs.

Irani Chai

Irani Chai first came to Mumbai from Persia, and then to Hyderabad. It’s made in a unique style, not known to Indian people. Tea dust is boiled in a jar, and milk is boiled in another jar. For serving a cup of chai, both decoction and boiled milk are mixed in adequate quantity to bring pleasing flavor.

A member of Persian business family in Hyderabad that runs famous Sarvi Hotels recalls that earlier Irani chai was just a decoction without sugar. But today’s sweet and milky Irani chai, which is served in a white ceramic cup and saucer, refreshes us as we finish drinking it.

A full cup of Irani chai is generally shared between two in Hyderabad
A full cup of Irani chai is generally shared between two in Hyderabad

Not just tasty Irani chai, local hotels also maintain osmania biscuit, fine biscuit, bun, jam roll, lukhmi, and other staples to serve along with chai. For many, a combination of biscuits and Irani chai is a good starter to begin the day with.

Andhra Tea

Andhra tea is quite different from Irani chai in taste. But when it comes to preparation, both have something in common: Tea dust and milk are boiled separately. In another way of making tea at homes, both tea dust and milk are boiled together as well.

You will find numerous tea sellers on roadside in Hyderabad. At Mehdipatnam area alone, you will find at least 10 tea stalls. Andhra tea may not taste as sweet as Irani chai, but in both varieties boiled tea water is added to milk while serving and not the other way round.

Health Benefits of Tea / Chai

Chai or tea has numerous beneficial properties. Normal black tea or decoction is rich in antioxidants. According to, spices in chai are used since many centuries to promote general health and treat various ailments.

Commonly used spices in chai are: cinnamon, cardamom, clove, and ginger. Sometimes, black pepper and fennel are used. Interestingly, ginger tea has more takers in the city that hosts world-famous IT companies. Ginger tea is believed to cure headaches.

Saleha Jaffer Becomes Mayor of Lambeth, UK

Saleha Jaffer, a farmer’s daughter from Telangana’s Nalgonda district, became Mayor of Lambeth in the United Kingdom on April 13 2016.

She is the first Muslim lady to become Mayor of Lambeth, and aunt of Telangana’s first International Peace Ambassador M.A. Najeeb. Prior to becoming Mayor, she served as Deputy Mayor of Lambeth.

Mayor of Lambeth Saleha Jaffery
Mayor of Lambeth Saleha Jaffery

Amb. Najeeb was scheduled to attend the ceremony along with dignitaries from the state, and address the council. He said he could not make it to the event due to personal reasons.

However, he conveyed best regards to her on being appointed as Mayor of Lambeth. “H.E. Saleha makes all Telanganites proud. It’s a great honor for all of us here in Hyderabad as well.”

She studied at Kamala Nehru College in Nampally, before moving to London a few decades ago. Her father was a gazetted officer.

Read related stories:

Telangana’s peace ambassador invited to House of Commons, UK

Farmer’s Daughter from Telangana to Become Mayor of Lambeth, London

Don’t Mess Up with Hyderabadi ‘Baigan’

Baigan ka bharta may be famous in southeast Asia for its taste, but Hyderabadi ‘baigan’ is evergreen for its usage. Its green or blue shades never matter so far it kicks off many nouns, verbs, and adjectives in Deccani Urdu.

I hope you remember versatile usage of “achcha” in Hindi, funnily expressed by actor Aamir Khan as an alien character in his PK movie last year.

Let me show you importance and usage of ‘baigan’ in Hyderabad. Beware, don’t mess up with the ‘baigan’ unless you fully understand its various local usages.

As far as I know, there’s no competitor word to ‘baigan’ even in local language when it comes to expressing many feelings.

Usages of Baigan in Hyderabad

If you happen to see any serious fight or a scuffle, then never miss to hear this dialogue: “baigan ki meri, kisku dhamkara re… abbi batatau tera”.

When a student in Hyderabad fails despite hard work (hardly worked?), an obvious expression you would get to hear is: “baigan mein milgaya ustaad, pinde ki meri”.

Well, if a Hyderabadi lad is anxious he would declare: baigan kya hota ki ustaad…dimagich kaam nai karra. On the other hand, an angry youngster will challenge an old guy saying: “baigan ke baataan nakko karo chichabade hai bolke lite deru.

Assume a tense situation, where you can foresee a problem ahead or you feel nervous. In this situation, a Hyderabadi will say: “haalat baigan mein miljari ustaad sochetu...kya hota ki apna to.

There could be various ways to express feeling of love. Imagine what will happen when ‘baigan’ comes in between of love. Simply, a new flavor of expressing love: “baigan pyaar hogaya mama”.

Similarly, when a naughty Hyderabad had to express pride, he would say: baigan ko bolo jao…apan kiske baap ki bhi nai sunte. Whereas, a victorious proclamation will sound: “baigan pakdo…apan jeet gaye“.

If someone shows tantrums, or taunts then just say: baigan ke pozaan nakko maaro…patli galli pakdo, niklo yaha se. Though Hyderabadis don’t feel sad often, if at all they feel so, then you will hear this: baigan hamesha mere satich aisa kayku hota ki yaaro…pinde ki meri”.

More importantly, Hyderabadi ‘baigan’ replaces many bad words in local language. For instance, baigan ke baal”, “baigan pakdoo”, baigan ke baatan, and baigan ke kaama.

Let Hyderabad Stand Out from Rest of Cosmopolises

By Mohammed Sanaullah Farhan #

Home is where a man feels the warmth of careness, love and affection, where he sees the nurturing of one’s heart by nature, where he hears the voice of tranquillity and where he smells the aroma of life’s journey. It is a place characterised by all the necessary ingredients to make a savoured dish.

One finds solace in times of discord, companionship in times of abandonment and pleasure in times of pain. And what better place could there be on earth when you find all these numerous features in one city. Well that’s true, there is a city with all these traits and that is my Hyderabad.

A city 400 years young, thriving amidst robust commercial, professional, business, social and charitable activities, never getting wearied or old by the time, but growing younger and smarter by the day. It has witnessed, through many ages, various rulers, people and guardians caressing it like a lovely and adorable feline and making it today as one of the best places on earth.

Today, Hyderabad poses as a blend of all religions, races, creeds, sexes and origins. The culture is more than just being unique, adaptable by the social animal very swiftly. My Hyderabad has evolved and evolved accommodating all kinds of people and making them feel at home, taking in all as her own children and not making a single soul feel as an adopted one.

Such is the demand today that nowhere in the world will you  find two different states fighting for one city to be their unencroachable capital. This single fact speaks volumes about the demand and lust this magnanimous city possesses. The ruling class is trying to make the most of this by making it the most happening city on earth.

The burden of time may prove too much on the gloss of my home town for it is being thrived upon excessively which may harm her. It has remained famous for the tagline “Ganga Jamuni tehzeeb” which aptly elaborates about the cultural persity it portrays and the homeliness it offers to a visitor.

It can be rightly nomenclatured as the Biryani Capital of the world, Pearl house of Asia and the Sherwani of India.

I never did, for a moment, realise that things will pick up speed in such a manner that when you look back, it just looks like your own shadow, though more than a score has passed.

The attachment which I’ve developed, the longingness to be in Hyderabad, which has grown more stronger when you’re away from it, and the feeling which you call ‘Apnaapan’ in the local Urdu dialect, for I couldn’t find an exact substitute in English, has all made me wish more and more for my city. To see it being crowned with more jewels and polished by the best one can offer, has always remained my dream.

To start with, I would choose the total rejuvenation of the lifeline on which my city was built. Yes, the Musi. People should not show their back to the things or services one has done earlier, not here in Hyderabad at least. The revival of the Musi along with the adjustment and re-alignment of the famous Pul’s above it and reshaping of the arches underneath it will, give the city a very pristine look.

One can never, for now, decongest the area around the majestic Charminar but there can be a modernisation plan to accommodate the businesses around it by constructing a circular complex around the historical wonder. That indeed looks very ambitious and imaginary but is practically possible and will amaze a traveller.

As for the two royal Palaces, I can assure that there is not any need for a couple of decades for anything and they can attract anyone with the splendour which they display today. Their preservation and care is being taken care off well and these two surviving Palaces will play the host to the visitor.

Indeed I do want my Hyderabad to stand out from the rest of the cosmopolises across the globe and not be behind in the evolutionary race but on the same hand I am against it being turned into a Concrete Jungle sporting mindless and overzealous Skyscrapers.

Hyderabad is well ahead in the modernisation race with many commercial, technological and business parks and hubs.

It will be better to tailor this advancement with the present geographical and locational setting keeping in mind that no particular area is left behind.

Development begs to happen in the older parts of the city which has been an object of neglect by various authorities. Priorities have to be changed to see that the weaker, marginalised and immobile locations are taken into the fold of progress and growth.

A well established and properly functional city development corporation with ample authority coupled with ample accountability consisting of leading figures from the city can help redress this particular problem of
regional imbalance.

Lastly, the indigenity of the city should not be tampered with. The Hyderabadi youth himself differs from all his contemporaries across the nation, or to be more comprehensive, across the globe. The filtered and simple Urdu language with its many famous words, phrases and sarcasm, the local way of life, the Chalta hai bhai, khala and Chicha attitude and the humanness it offers will have to be preserved to make it look and appear different.

The city has many treasures to offer to a vivid traveller. One of the many reasons for me not going anywhere abroad is the attachment which I have developed with it. Being Hyderabadi itself is a pride and an honour.

As the famous narration goes, “Poore Duniye me Hindustan acha, usme Andhra Pradesh acha aur usme apna Hyderabad acha” (In the whole world India is good, in it Andhra Pradesh, now Telangana, is good and in that our Hyderabad is the best), narrating the life Hyderabad has to offer.

[This article was written as part of Hyderabad Youth Mirror’s city-level Essay Writing Competition 2015. The author is a student at University College of Law, Osmania University. He received First Prize worth Rs 4,000.]