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India's most attractive brands in 2016 - TRA Research
India's most attractive brands in 2016 - TRA Research

Eight brands from Hyderabad among India’s most attractive brands: Report

Hyderabad’s eight brands secured place in a list of India’s most attractive brands for 2016, according a study by TRA Research.

Notable among those brands are mobile phone manufacturer Celkon, Amaron, State Bank of Hyderabad, and Sakshi TV. They stood at 239th rank, 610 rank, 656 rank, and 667 rank at national level.

“These Attractiveness listings scientifically analyse surveyed data from 16 Indian cities on the magnetic pull that brands exert on their customers,” according to the report.

It also revealed that South Korea-based LG stood on top of the list as India’s Most Attractive Brand. The consumer electronics brand moved to first rank from second last year.

Sony stood at third position, followed by Samsung Mobiles. Honda made an entrance at the 4th position. The highest placed wholly-Indian conglomerate this year is Bajaj, the study noted.

Bajaj stood as India’s 6th most attractive brand, followed by Tata and Maruti Suzuki at 7th and 8th positions respectively.

Airtel shoots up 9 ranks from ranking 18th last year, followed by Nokia, which stands at the 10th position. Coming at all India 13th, 15th, and 17th ranks in 2016, Godrej, Dell and Hewlett Packard slipped from Top 10 list from previous year.

“Hyderabad exudes the vibe of steadiness, which is clearly seen in the brands that have made it to our listings of Brand Attractiveness,” said TRA Research CEO N. Chandramouli.

“The inclusion of brands like Andhra Bank at rank 812 and Priya Foods at rank 944 are cases in point. Moreover, Hyderabad-based Media brand TV 9 at rank 992 is a remarkable feat, since it has also come in at 3rd place in the Channel Cluster sub-category”, he added.

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