Hyderabad: India’s leading fashion brand Max Fashion launched its Festive Collection in a unique style. The brand unveiled the new range with dancers performing live Dandiya and Bathukamma on songs sung by popular singer Sravana Bhargavi.
The folk show was delightful and nostalgic as the audience were taken back to their cultural roots and went into festive mood. Prashant Paul, Territory Head for AP and Telangana Region Max said, “In this festive season, we wanted to revive and glorify some of our oldest traditions.
And one of them is Bathukamma, the flower festival, celebrated during Dussehra and dandiya dance played during nine days.
We thought we would connect with city residents through folk performances and engage our audience. We have our new range mainly designed to reflect traditional and contemporary styles.”
Commenting on the launch, Sravana Bhargavi said, “I love to see the energy in the young crowd and especially during the festive time, everything just multiplies. I am glad to be part of this event and thankful to Max.
The brand serves the fashion need of every family in the city and I see a perfect mix of traditional and modern pieces around.”