Hyderabad: India’s leading fashion brand Max Fashion launched its Autumn Fash Bash Collection today at their store located in Himayatnagar. They unveiled the range while performing Zumba with Hyderabad based Zumba fitness instructor, Deepak Mourya, along with 30 college students from the city.
This line is an embodiment of the liberation that people feel when they experience the Zumba lifestyle, and that’s quite evident in the overwhelmingly response seen during the launch.
Vivek Sharma, AVP Max Fashion said, “Zumba is taking over the world, and I couldn’t be more excited to blend our backgrounds together and offer moves that encourage everyone to get up, dance, look stylist and most importantly, have fun.
Our collection is for those who is looking for attires for their physical activity and casual hangouts later without having to change into something else. It does not look like you just left the gym because it’s simple, comfortable and casual. But if you don’t want to wear it for exercise, you can wear it to meet friends or for travel.
It is the trend now. The range reflects an easy high street style and an attitude which is urban with shades of free- spiritedness.” Commenting on the launch, Deepak Mourya said, “Zumba offers an innovative approach to fitness and dance and encompasses the same love and passion for dance that we all do.
I just loved dancing on my favourite Bollywood numbers with this young energetic crowd.” “For the past few years, athleisure has set a trend in the fashion industry. The concept of wearing activewear in everyday life is such a hit that many celebrities and models are seen in them.
The demand for this type of clothing is driven by millennials who want to wear their workout attire as everyday clothing. Especially there is an increasing demand by college goers for these attire as they want to follow the styles of their celebrity idol”, He added.