Hyderabad: Adding to the lustre of festivities, TECNO, the premium smartphone brand from TRANSSION India, announces the new range of “Made in India” smartphones under its popular CAMON portfolio.
Staying true to its DNA, TECNO takes its bandwagon of superlative camera- centric smartphones a notch higher, by launching three new smartphones, CAMON iAIR2+, CAMON i2 & CAMON i2X priced at INR 8999, 10499, 12499 respectively.
Going with the brand philosophy of “Expect More” TECNO has been consistently redefining the smartphone camera and best in class features available in the mid-range segment, with this launch, it further reinforces its position as a leading camera-centric smartphone player in India.
The newly launched trio goes on sale starting September 26 and will be available across 35000+ offline retail stores.
The brand’s popular CAMON portfolio which made its debut in January this year has played a vital role in the growth trajectory of TECNO in India and has helped brand grow by 74% QoQ. (source: counterpoint Q2 report)
Commenting on the success Mr. Gaurav Tikoo, CMO, TRANSSION Indiasaid, “At TECNO, our goal has always been to bring the ‘Best Any Light’ photography and selfie experience to consumers. We are overwhelmed with the love and support received from our consumers and arecommitted to challenge ourselves to up the ante as far as camera-centric smartphones are concerned. Each offering from TECNO’s new series is geared up to deliver more without burning a hole in the consumer’s pocket.”
He further added, “The latest portfolio will empower users to capture what they want, when they want—better than ever with more advanced AI camera features. The AI algorithm in the new range comes with a significant improvement over the earlier portfolio which can scan up to 298 facial points.
“With this launch we are taking another giant leap in our journey and are confident this new line-up will stand distinguished. Moreover, we will soon add our flagship to double the celebrations. Backed by these launches, we are committed to adhering to our consumer centric approach and fulfill the consumer multimedia pain points in the mid-budget segment with premium camera features along withsuper big screen 6.2-inch 19:9Super Full View notch display which is further supported by long battery for uninterrupted seamless experience,” he added.